Privacy Policy


  • We only request and store personal information that is strictly necessary for the processing of webshop orders.  That information consists of your name, address, e-mail address, a contact telephone number, plus what you bought and when. We may retain and archive e-mail conversations relating to orders and advice given.
  • We do not retain any personal information on our website once an order is fully completed and delivered.  After that, the information is held only in our secure accounting package provided by Kashflow.
  • We do not collect nor store information relating to payments, which are handled independently by either PayPal or Stripe.  These organisations are independently responsible for the security and safe handling of customers’ payment data.
  • We don’t use information provided by customers when buying from our webshop for any marketing purposes, nor do we pass on any information to any third parties.  We will simply leave you alone, unless it is necessary to get in touch to discuss something that you bought.
  • Your rights under the GDPR are absolute and customers can request details of any information that we may hold free of charge.

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website

1.3  Your rights under the General Data Protection Regulation (GDPR) are fully protected.  For the purpose of the General Data Protection Regulation (GDPR) and the Data Protection Act 1998 (the Act), the data controller is Hugo Cass, Ammonite Audio, 97 Knowsley Road, Norwich, NR3 4PT, United Kingdom.

2. Collecting personal information

2.1 We may collect, store and use the following kinds of personal information:

(a)   Details relating to purchases from our webshop, including what you bought and when, your name, delivery address, payment address, telephone numbers, email address.  These details are deleted from our WooCommerce webshop platform as soon as the relevant order is fully complete, and are then held only with our secure accounting system operated by Kashflow (see ).  We do not have sight of, nor store any credit card details, whether payment is through the Stripe card payment system or via PayPal.

(b)   Information that you post to our website for publication on the internet (including your user name, profile pictures and reviews;

(c)   Information contained in or relating to any communication that you send to us (including the communication content and metadata associated with the communication; and

(d)   Any other personal information that you choose to send to us.

2.2 Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

3. Using personal information

3.1 Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2 We may use your personal information to:

(a) administer our website and business;

(b) personalise our website for you;

(c) enable your use of the services available on our website;

(d) send you goods purchased through our website;

(e) send statements, invoices and payment reminders to you, and collect payments from you;

(f) send you non-marketing commercial communications;

(g) send you email notifications that you have specifically requested;

(h) send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

(i) send you marketing communications relating to our business which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(j) deal with enquiries and complaints made by or about you relating to our website;

(k) keep our website secure and prevent fraud; and

(l) verify compliance with the terms and conditions governing the use of our website.

3.3 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

3.4 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

3.5 All our website financial transactions are handled through our payment services providers, PayPal and Stripe. You can review the provider’s privacy policies at and . We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

4. Disclosing personal information

4.1 We will not disclose any of your personal information in the normal course of our business, and certainly not without your consent.

4.2 We may disclose your personal information to, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

4.3 We will only disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any ongoing or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

4.4 Except as provided in this policy, we will not provide your personal information to third parties.

5. Retaining personal information

5.1 This Section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

5.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5.3 Notwithstanding the other provisions of this Section 5, we will retain documents (including electronic documents) containing personal data:

(a) to the extent that we are required to do so by law;

(b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

6. Security of personal information

6.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

6.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

6.3 All electronic financial transactions entered into through our website will be protected by encryption technology. Payment information is held solely by our payment gateway providers, not us.

6.4 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

6.5 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

7. Amendments

7.1 We may update this policy from time to time by publishing a new version on our website.

7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

7.3 We may notify you of changes to this policy by e-mail.

8. Your rights

8.1 You may instruct us to provide you with any personal information we hold about you, in accordance with the GDPR, without any charge/fee.  Provision of such information will be subject to the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

8.2 You may instruct us at any time not to process your personal information for marketing purposes.

8.3 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

9. Third party websites

9.1 Our website includes hyperlinks to, and details of, third party websites.

9.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

10. Updating information

10.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

11. About cookies

11.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

11.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

11.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

11.4 Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

12. Our cookies

12.1 We use both session and persistent cookies on our website to improve the website’s usability and to improve the user’s website experience. We do not use cookies to identify individual computers, servers, IP addresses

13. Analytics cookies

13.1 We reserve the right to use Google Analytics to analyse the use of our website.

13.2 Our analytics service provider generates statistical and other information about website use by means of cookies.

13.3 The analytics cookies used by our website have the following names: [_ga, _gat, __utma, __utmt, __utmb, __utmc, __utmz and __utmv].

13.4 The information generated relating to our website is used only to create reports about the use of our website, and not about individual users.

13.5 Our analytics service provider’s privacy policy is available at:

14. Third party cookies

14.1 Our website does not use third party cookies.

15. Blocking cookies

15.1 Most browsers allow you to refuse to accept cookies; for example:

(a) in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;

(b) in Firefox (version 47) you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and

(c) in Chrome (version 52), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

15.2 Blocking all cookies may have a negative impact upon the usability of many websites.

15.3 If you block cookies, you may not be able to use all the features on our website.

16. Deleting cookies

16.1 You can delete cookies already stored on your computer; for example:

(a) in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at;

(b) in Firefox (version 47), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and

(c) in Chrome (version 52), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.


16.2 Deleting cookies will have a negative impact on the usability of many websites.

17. Our details

17.1 This website is owned and operated by Hugo Cass, trading as Ammonite Audio.

17.2 Our principal place of business is at

97 Knowsley Road

17.4 You can contact us:


(a) by post, using the postal address given above;

(b) by telephone, on[the contact number published on the header of our website; or

(d) by email, using the email address published on our website from time to time.